50 million blue thumbs are clicked for brands in- and outside of Facebook every day.* While strolling around the web people ‘like’ sites of brands, just as specific pages of certain products or services. When visiting brand spaces – e.g. flagship stores – individuals can share their experiences with friends through Facebook’s ‘Places’ service. But what the network’s users cannot do is sharing physical artifacts or products they fancy in the real world with their digital connections.